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Abstract:
Considerable attention has been paid to
heavy episodic or "binge" drinking among college youth in the United States.
Despite widespread use, the binge measure is perceived by some as a low
intervention threshold. We use data from the Harvard School of Public Health
College Alcohol Study (n = 49,163) to describe patterns of consumption and harms
along a continuum including the binge measure to demonstrate the validity of the
binge threshold and prevention paradox in college. While the heaviest drinkers
are at greatest risk for harm, they are relatively few and generate
proportionately small amounts of all drinking-harms. The risk of harms is not
zero among lower level drinkers in college. Because they are numerous, they
account for the majority of harms. This paradoxical pattern suggests we moderate
consumption among the majority using environmental approaches, the efficacy of
which are described using case study data from a national prevention
demonstration. Implications for prevention policy, programming, and media
advocacy are discussed.
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